If you just watched Spider-Man: Brand New Day and immediately Googled “What is VMAX?”, you're definitely not alone.
We were curious too.
Image credit (all three images) : Sony Pictures Releasing / Marvel Studios
Because we are VMAX.
VMAX is a Swiss-designed electric scooter brand, and we have absolutely nothing to do with the mysterious “VMAX” that plays such a big role in Spider-Man: Brand New Day. But it caught our attention because people kept reaching out to us after seeing the movie!
So, what actually is the “VMAX” in Spider-Man?
Major Spider-Man: Brand New Day spoilers ahead.
What Does VMAX Mean in Spider-Man: Brand New Day?
Throughout the movie, Jean Grey is trying to discover the meaning of “VMAX,” a mysterious final telepathic message sent by her sister, Sara Grey.
Jean doesn't know what VMAX is.
Neither does Spider-Man.
Could VMAX be a weapon, Alien-Tech? A secret Department of Damage Control project? Some kind of advanced technology?
The mystery becomes an important part of Jean's search for what happened to her sister.
Eventually, Jean is captured and taken to the same Damage Control interrogation room where Sara had been held.
That's where she finally discovers the truth.
VMAX isn't a secret weapon or some mysterious new technology.
It's Swiss-designed electric scooters!
Just kidding!
The message actually came from the damaged label on the ventilation system above Sara during her final moments. What Jean believed was the name of something she needed to find was actually part of what her sister could see.
It's a deliberately simple, and tragic, answer to a mystery the movie spends a long time building.
So VMAX Isn't Alien Technology?
No! It's better! VMAX means Swiss engineering you can ride! And we've got scooters in stock and ready to ship from our Los Angeles warehouse! (not far from Burbank, home of Marvel Studios)
VMAX Electric Scooters was founded in Switzerland and builds adult electric scooters ranging from lightweight everyday commuters like the VX5 Pro that goes 17mph to long-range, full-suspension models like the New VX4 capable of climbing serious hills and traveling surprisingly long distances at top speeds of up to 37mph (please ride responsibly and where allowed by law).
Unlike the characters in the movie, none of our scooters currently possess telepathic abilities (as far as we know).
We're still testing.
So… There Really Is a Company Called VMAX?
Yes.
Long before millions of Spider-Man fans began searching for: “What is VMAX?”, we've been answering that question in a very different way.
VMAX is an electric scooter company with Swiss roots, focused on making high-quality scooters for adult riders.
There's no mystery about what has made our VMAX scooters popular among new and experienced riders.
- Long real-world range
- Strong hill-climbing performance inspired by the Swiss Alps
- Comfortable ride quality, with tubeless tires and full suspension on some models
- Swiss Quality
- Huge Parts inventory in Los Angeles and local US support
If you found this page because Spider-Man made you curious about VMAX, welcome.
You may have found the wrong VMAX, but no matter what your riding style, you've found the right scooter.
So since you're here, why not explore more!
Meet the Other VMAX
No secret government experiments. No alien technology. Just deeply-good electric scooters.
VMAX Electric Scooters is not affiliated with Marvel, Sony Pictures, Spider-Man, or the filmmakers behind Spider-Man: Brand New Day. We just happen to think this is a pretty funny coincidence.
